Get to
know us
championing Innova’s customers.
Innova is a global market insights provider with an international network of CPG specialists covering six continents. Meet some of the skilled experts inspiring innovation and driving growth for our customers around the world.
Our values
Open
We embrace change and value diversity of thinking and culture.
Supportive
We empower our customers and teams to achieve their full potential.
Entrepreneurial
We actively encourage new ideas and innovation from every source.
Collaborative
We believe in the power of collective knowledge to get the best results.
At Innova Market Insights, we believe in being more than the sum of our parts. We work with you to make your innovation journey faster, smoother and more successful.
What we do
Track trends
Innova tracks consumer, category, product, ingredients, flavor and packaging trends.
Generate insights
In-depth, expert analysis focuses on the now and next, capturing emerging opportunities.
Inspire innovation
We give our customers the confidence to make bold decisions based on detailed market understanding.
Everything you need to take bold strategic decisions. With the confidence that comes from having the best data, research and analysis at your fingertips.
How we do it
Insights 360 approach
Innova combines consumer, category, product, ingredients, flavor and packaging insights. Giving you both the detail and the bigger picture.
Latest technology
AI is used across Innova’s Platform to deliver enhanced predictive analytics, more robust data and richer visualized insights.
Platform for everything
A comprehensive resource bringing together databases, dashboards and ready-made specialist reports. Providing multi-level access to the latest insights.
Investment in data quality
We invest heavily in capturing and providing the best quality data available. Assured by our rigorous checking and validation systems.
How we work with you
Innova by the numbers
Years of experience
30
Founded on the commitment to provide the best quality CPG data. We have been supporting customers to make better decisions for three decades.
Innovation captured
90%
Our 1,200+ in-country researchers capture accurate, detailed new product launch data daily. Innova has the world’s markets covered to ensure up-to-the-minute insights.
Countries
90+
Whether it’s the global picture or local understanding our customers need, we’ve got it covered. Trends, developments and innovation in all major markets.
Records
150M
Innova’s vast New Product Database is the industry’s leading collection of innovation. Expanding every year with 600,000+ new records.
Working at Innova
We actively encourage talented and driven like-minded individuals who want to be part of a growing global company. With Innova, you will help shape the future of innovation in some of the world’s most vital and vibrant sectors.
