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From the industry-defining global insights of Innova’s annual Top Ten Trends to what’s shaping individual categories and ingredients. Benefit from proven forecasting based on robust data and an Insights 360 approach for fully rounded analysis.

From macro to granular

Global megatrends
Major global forces impacting consumers and industry
Consumer trends
Macro themes representing changing lifestyles, attitudes and behavior
Food & Beverage trends
Key trends that are developing across and within categories
Ingredients, flavor & packaging trends
Granular level movements tracked via new product launches

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From flavors to packaging, category trends to consumer behavior. Stay ahead of the most significant trends. Discover what’s new and emerging and the future implications for the sector.

Explore all our trends

  • Tea
Tea Trends: Consumer Insights and Preferences
Explore the latest tea trends, including consumer insights and health & wellness trends ...
  • Dairy
  • Dairy Alternatives
  • Non-Dairy
Dairy & Dairy Alternatives Top Trends Impact
Explore the latest dairy and dairy alternatives trends, including consumer insights and purchase drivers ...
  • Baby food
  • Infant Feeding
Infant Feeding Trends for Healthy Infants
Explore the latest infant feeding trends, including key ingredients and leading companies in the global baby food market ...

Trusted CPG intelligence

Innova’s wide-ranging, annual global surveys reveal the views and realities driving consumer choices. The Innova Database drills into the exact detail underpinning innovation. Our expert analysts and in-country researchers keep pace with the influences and challenges shaping industry actions. Combined, this makes for the most layered and trusted CPG trends intelligence.

Innova's 360 insights factors 


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