Consumer insights

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Every year, Innova conducts a series of global surveys. Using trusted specialist panel providers, we capture 35 million consumer data points annually. Tracking changing motivators, drivers and behaviors.


Our analysis digs deeper to identify how consumers are engaging with trends and categories. Discover what’s influencing choices by demographics, psychographics and geography.

Unlock a world of consumer insights

Consumer Database​

Dive into the full range of Innova’s surveys. Apply the knowledge we’ve captured and carry out your own personal analysis.

Consumer Genius​

This Innova Dashboard enables you to pinpoint the key consumer insights you need. Results are visualized and ready to use.


Our macro trends and consumer reports provide specialist analysis to guide and inspire your business planning.


Innova’s Consumer Insights team can carry out customized surveys along with analysis geared to your specific needs.

Accelerate your innovation journey now



Explore how macro consumer trends and demographic differences are shaping future needs and demands.


Understand purchase drivers and dynamics impacting consumer choices across and within categories.


Identify pointers for product development, marrying your innovation to known consumer requirements.

Be Inspired

The world of innovation never stands still. Neither do Innova insights. Grab a taste of what consumers are telling Innova and what that means for your next success story.
The future of grocery shopping
  • Consumer
  • COVID-19
Report – Convenience, COVID and the consumer
Discover how COVID altered consumer beliefs, values and priorities ...
Food Waste Consumer Insights
  • Consumer
  • Packaging
Eco-conscious consumers
Consumers are finding numerous ways to support the planet with simple actions at home ...
Mature Woman choosing yoghurt at Groceries Shopping
Consumer Trends 2023
Consumers place health benefits as the top priority when considering the focus of new F&B products ...
Gen-Z in a café having coffee
  • Consumer
  • Gen Z
  • Ingredient
Gen Z Trends
Let’s look at the factors driving Gen Z’s taste preferences and highlights of the latest flavor trends ...
Food Waste Trends: Pushing Packaging Innovation
  • Consumer
  • Packaging
Food Waste Trends
Consumers are noticing more environmental claims on their food and drinks ...
Young male going through the grocery bill at the mall
  • Consumer
Consumer impact of food inflation
Actions to reduce spend look set to increase with 2 in 5 consumers expecting to spend less in 2023 ...
Women post workout rehydrating
  • Consumer
  • Ingredient
Feeding demand for holistic health
Consumers also associate freshness (37% of respondents) and naturalness (32%) ...
Mint, mandarin, lemon and fresh fruits - perfect detox water made for summer
  • Consumer
  • Flavor
A taste for health in soft drinks
Innova has tracked a growing number of soft drinks launches that promote wellness ...

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