Category insights

Discover trends and drivers shaping CPG categories now and for the future.
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Innova specializes in food, beverages, beauty, household and personal care. Our worldwide team of experts offers in-depth analysis. From the latest innovations to purchasing dynamics across 300 subcategories in 35+ countries.


Detailed competitor intelligence identifies companies and brands driving the innovation agenda in your category. Innova’s data reveals current and projected market sizes by value, volume and per capita consumption.

Access the now and next in every category

Market Sizing Database

Instant access to value, volume and per capita consumption data for an extensive range of categories. Analyze, group and chart results easily and clearly.

Category Genius

Focus in on the key category insights you need. This dashboard draws from a comprehensive range of data, presented in a format ready for you to use.


We publish a range of reports detailing what’s driving categories now and what’s coming next. From lighter touch reviews to our in-depth analytical publications.


Our specialist analysts lend their unrivaled knowledge to tailored projects. Helping you build a richer understanding of categories to ensure the right focus for growth.

Accelerate your innovation journey now



Identify fast-growing markets and the trends that are driving growth in your category.


Size opportunities and learn from the NPD strategies of competitor companies and brands.


Use insight into category trends and purchase drivers to focus your concept development.

Be Inspired

Staying on top of the latest developments is key to understanding categories. See some of the themes defining future market direction.
  • Category
A taste for health in soft drinks
The soft drinks sector has been projecting a healthier image for some time, with a further jump in ...
  • Category
Big impact of little confectionery treats
How small indulgences take on great importance as an antidote to life's pressures. ...
  • Category
  • Ingredient
COVID-19 shifts the focus in supplementation
It was inevitable that the global pandemic would affect the way consumers think about their physical health, but ...

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