Top Ten Trends for 2023

Flexitarian Movement: Optimizing plant-based NPD

Convenience, COVID and the consumer

Meeting demand for Affordable Nutrition

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What’s buzzing online when it comes to women’s health? A new report by Innova shows that online discussions center on energy & stamina (38%) and pregnancy & breastfeeding (27%). When it comes to top claims in women’s specialty supplements, however, strongest growth is seen in energy & stamina, as well as hormone balance, claims in new product launches. The report “Innovating for women’s wellness: The global evolving landscape” is now available to Innova’s customers. Learn more about Innova’s reports by clicking below.

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From flavors to packaging, category trends to consumer behavior. We drill down into inspiring and intriguing cases to reveal what’s happening, why, and the implications for the sector.

Augmented Reality Beauty App. Women Trying Different Lipstick Color Makeup On Smartphones
  • beauty industry
  • Product
Premium makeup bouncing back
Personal Care Survey 2023, 48% of consumers globally cited personalization/tailored to individual needs as very to extremely important ...
Meat free burgers made from plant-based ingredients such as vegetables, grains, legumes, and proteins derived from plants
  • plant-based report
Novel technologies in plant-based
When it comes to new technologies, the most important food-related benefits that consumers see, are easier food preparation and more enjoyable cooking ...
Balancing price and nutritional benefit
  • Affordable Nutrition
  • Report
Meeting demand for Affordable Nutrition
With a rising cost-of-living in many major markets, 69% of consumers say that they are actively trying to save money when buying food and beverages ...
Plant based meat displayed with salt, pepper and herbs
  • plant-based report
Optimizing plant-based NPD
The rapid rise of the plant-based sector has, almost inevitably, hit some roadblocks, necessitating a refocus on consumer demands for quality, flavorful products ...
The future of grocery shopping
  • Consumer
  • COVID-19
Report – Convenience, COVID and the consumer
Discover how COVID altered consumer beliefs, values and priorities ...

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