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know us

The teams, talents and driving forces
championing Innova’s customers.

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Innova is a global market insights provider with an international network of CPG specialists covering six continents. Meet some of the skilled experts inspiring innovation and driving growth for our customers around the world.

Our values


We embrace change and value diversity of thinking and culture.


We empower our customers and teams to achieve their full potential.


We actively encourage new ideas and innovation from every source.


We believe in the power of collective knowledge to get the best results.

At Innova Market Insights, we believe in being more than the sum of our parts. We work with you to make your innovation journey faster, smoother and more successful.

What we do

Track trends

Innova tracks consumer, category, product, ingredients, flavor and packaging trends.

Generate insights

In-depth, expert analysis focuses on the now and next, capturing emerging opportunities.

Inspire innovation

We give our customers the confidence to make bold decisions based on detailed market understanding.

Everything you need to take bold strategic decisions. With the confidence that comes from having the best data, research and analysis at your fingertips.

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How we do it

Insights 360 approach

Innova combines consumer, category, product, ingredients, flavor and packaging insights. Giving you both the detail and the bigger picture.

Latest technology

For over 12 years our AI team has been ensuring we optimize the benefits of this technology through our platform.

Platform for everything

A comprehensive resource bringing together databases, dashboards and ready-made specialist reports. Providing multi-level access to the latest insights.

Investment in data quality

We invest heavily in capturing and providing the best quality data available. Assured by our rigorous checking and validation systems.

How we work with you


Insight assessment

Working together, we build an understanding of your business and your particular insight needs right from the start.


Armed with this knowledge, we tailor the right package of Innova products and services that work directly for you.

Tailored To Fit

Your Innova Customer Success manager works with you to create plans suited to the skills and practices of your teams.


We ensure you get the most out of your Innova package from day one, all easily integrated into your workflows.

Ongoing support

We stay close to your changing commercial and insight requirements, with Innova’s expert support always on hand.

Innova by the numbers

Years of experience


Founded on the commitment to provide the best quality CPG data. We have been supporting customers to make better decisions for three decades.

Innovation captured


Our 1,200+ in-country researchers capture accurate, detailed new product launch data daily. Innova has the world’s markets covered to ensure up-to-the-minute insights.



Whether it’s the global picture or local understanding our customers need, we’ve got it covered. Trends, developments and innovation in all major markets.



Innova’s vast New Product Database is the industry’s leading collection of innovation. Expanding every year with 600,000+ new records.

Working at Innova

We actively encourage talented and driven like-minded individuals who want to be part of a growing global company. With Innova, you will help shape the future of innovation in some of the world’s most vital and vibrant sectors.

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