Consumer Trends 2024
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From the industry-defining global insights of Innova’s annual Top Ten Trends to what’s shaping individual categories and ingredients. Benefit from proven forecasting based on robust data and an Insights 360 approach for fully rounded analysis.
From macro to granular
Global megatrends
Consumer trends
Food & Beverage trends
Ingredients, flavor & packaging trends
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From flavors to packaging, category trends to consumer behavior. Stay ahead of the most significant trends. Discover what’s new and emerging and the future implications for the sector.
Explore all our trends
- Tea
- Dairy
- Dairy Alternatives
- Non-Dairy
- Baby food
- Infant Feeding
Trusted CPG intelligence
Innova’s wide-ranging, annual global surveys reveal the views and realities driving consumer choices. The Innova Database drills into the exact detail underpinning innovation. Our expert analysts and in-country researchers keep pace with the influences and challenges shaping industry actions. Combined, this makes for the most layered and trusted CPG trends intelligence.
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