Press release

Innova’s immersive experience at Food Tech Summit Mexico

Our experts will be in Mexico City at the end of September, bringing the latest insights, delving into the technological advances shaping the food and beverage industry, and guiding visitors through the sensory experience of the Immersive Zone.

Hector Parra, Innova’s Consumer Insights and Analytics Manager, will star at the event, detailing the futuristic technologies that have become today’s reality. He will discuss the innovation opportunities opening up through technological breakthroughs, and explain how honest and open conversations with consumers are successfully countering myths, misunderstandings and uncertainties around new technologies.

At stands 2640 and 2840, the Innova team will be available to showcase the latest trends and innovations, as well as demonstrate the wealth of benefits provided by another example of inspirational food tech – the Innova Database. Visit us to discover consumer insights and learn how advances covering the entire journey from concept to consumption are changing the way people interact with food and beverages.

Innova is also looking forward to being a guide through the Immersive Zone at The Food Tech Summit. This area is designed as a 360° experience in which visitors are surrounded by sights, sounds and tastes. Divided into three areas, guests first encounter the visual and auditory excitement of the Experience Room, featuring projections, soundscapes and the illusion of infinite space. Then, the Tasting Room offers tantalizing sensations of touch, taste and smell. Finally, the Photo Opportunity provides a visual reminder of a truly immersive event.

The Food Tech Summit & Expo offers a perfect opportunity to network and discover the latest advances shaping the future of food. Innova Market Insights is proud to be the event’s Knowledge Partner, helping visitors get the most from the technologies and innovations driving our industry forward. For more details on how to join us in Mexico, visit this link: Registro – The Food Tech Summit & Expo

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Press contact

Please direct all press inquiries to

Marielle Orr


Phone: +31 (0) 6 2528 0313

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